A hashtag is a word or a phrase prefixed with the symbol #. Short messages on microblogging and social networking services such as Twitter, Tumblr, Instagram, Flicker, Goggle+ or Facebook may be tagged by putting "#" before important words, either as they appear in a sentence
Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation.
Why it is important?
Facebook hashtags can help your brand expand its reach - You can help people interested in niche topics find each other and join the conversation. Amplify the brand - You can help an idea or new product catch on by branding your Facebook page with your own special hashtag.
Give people an easy way to share information about that product or idea.
Cross social platforms - You can post to multiple platforms with the same post now that hashtags in Facebook are more searchable.
Promote specials and events - You can use a special hashtag in your posts to highlight promotions taking place on other platforms.
Capture new fans and potential leads - You can gain the opportunities to reach like-minded individuals within key audiences and get them to engage with your page or cause.
Tips for using Hashtags
- Don't overdo hashtags - use them sparingly and not in every post.
- Hashtags must be all one word (no spaces).
- Capitalization doesn't matter.
- Before you use a hashtag, do research and ensure that it will work.
- Encourage users to make their posts public to increase reach.